Maximizing Your Property Views

The number of views your property should get on online websites can vary depending on the location, price, type of property, and the current state of the real estate market. Generally, properties in high-demand areas with competitive prices tend to receive more views than those in less desirable locations or with higher prices. Additionally, properties that are well-maintained, staged, and presented attractively in photographs are more likely to receive higher levels of interest from potential buyers or renters.

Creating an Impressive Listing

To create an impressive property listing, showcase your property in the best possible light by using high-quality photographs and a detailed description. Include essential details such as property size, home condition, and unique features to capture the attention of potential buyers. Use relevant keywords in your description to increase visibility in search engines, and highlight attractive features such as nearby amenities and local attractions. Ensure that potential buyers can easily contact you by including contact information. Lastly, add a virtual tour to give buyers a better idea of the layout, size, and unique features of your property.

Choosing the Right Platforms

To effectively market your property, research platforms that provide maximum exposure and ROI. Popular options include Zillow and Trulia, as well as local listing sites and real estate forums. Choose between listing your property as for sale by owner or through a real estate agent, with the latter option being more hands-off. 

To get a more comprehensive understanding of the MLS and how it interacts with these databases, read What is the Multiple Listing Service?

Marketing Your Property Effectively

To effectively market your listed property, leverage your network to share the listing and use paid advertising platforms like Google Ads and Facebook Ads. Utilize local events and activities to distribute flyers, host open house events, and partner with local real estate agents. Take advantage of digital tools such as video marketing, a property website or blog, and email marketing to reach potential buyers directly. Don't forget to capitalize on social media platforms like Facebook, Twitter, and Instagram, asking your personal network to help spread the word.

Using Analytics to Track Success

To track the success of your property listing, use analytics tools to measure its view count and performance. This allows you to identify the best platforms and adjust your strategy accordingly. You should also measure the effectiveness of your digital marketing efforts to make sure you're reaching the right audience figure out which platforms are driving the most traffic to your listing.

Making Your Property Stand Out

The Power of Visuals

When marketing a property, visuals are essential in showcasing the property and attracting potential buyers. Professional photography and video tours are great ways to highlight the property's features and give buyers a better understanding of what they are looking at. Professional photographers have the expertise to take pictures that make the property stand out and provide guidance on how to best present it, from staging to lighting. Video tours offer an up close and personal look at the property, and can be used to showcase its key features.

Everything you need to bring buyers in via real estate photography can be found in How to Prep a House Before a Photographer Comes.

​​Research has shown that listings with professional photos receive more views and generate more interest than listings with amateur photos or no photos at all. In addition, professional photos can also help to increase attendance at open houses and property showings by generating more interest in the property. Overall, investing in professional photos can help to make your property stand out in a crowded market and increase its chances of selling quickly and at a higher price.

According to a recent survey by the National Association of Realtors, 73% of sellers say they would be more likely to list with an agent who uses video to market their property, while 51% of buyers say they found the home they purchased through a video tour. Additionally, research conducted by real estate technology company Zillow found that homes with video tours sell 20% faster than those without.

How to find a Videographer/Photographer

To find a photographer or videographer to showcase your property, start by searching online for professionals with experience in real estate photography or videography. Many photographers and videographers have a social media presence where they showcase their work. Look for samples of their previous work and read reviews from previous clients to ensure their quality of work. Consider hiring someone who is familiar with your area and has a portfolio that showcases their skills in capturing the unique features of properties. You can also ask for recommendations from your real estate agent or other homeowners who have recently sold their property. Be sure to communicate your needs and preferences clearly to the photographer or videographer so they can create content that meets your expectations.

Highlighting Your Property’s Unique Features

To make your property stand out, emphasize its unique features and location in your listing. Consider nearby attractions or activities that make it desirable and the local culture. Highlight special features or amenities, as well as general characteristics that make it attractive, such as proximity to schools or parks.

Creating a Descriptive Listing

Accurately describe the property in a way that captures the interest of potential buyers, using language that accurately reflects the property's features and evokes emotion. Include information about the property's location, size, amenities, and other factors that make it desirable. High-quality photos, 3D tours, or videos give potential buyers a better sense of what the property looks like and can help them envision themselves living there.

Focusing on Compelling Images

Compelling images are key to making your property stand out. Choose high-quality images that accurately represent the property and its features, avoiding small or blurry images. Consider images that include people or furniture to help potential buyers envision themselves living there, and images of the exterior to show the location and surrounding area. The right images can make all the difference in making your property stand out.

Engaging with Potential Buyers

Replying to Queries Promptly

Promptly responding to queries is crucial in engaging with potential buyers. By answering their messages quickly, you show that you take their inquiries seriously and build trust in your services. It's also important to provide buyers with all the necessary information, such as property details and amenities, to help them make informed decisions. Being available to answer questions and provide additional insight demonstrates your competence and makes buyers feel more comfortable with their decision.

Providing Added Value

To engage with potential buyers, consider providing added value such as a virtual tour, video walkthrough, or detailed property description. Offering incentives like discounts or flexible payment plans can also encourage buyers to make an offer. Additionally, provide a sense of security and assurance by being available to answer questions and guide them through the process. This shows that you prioritize their satisfaction and are committed to their needs.

Attempting to add value without breaking the bank? Read 7 DIY Projects to Improve Your Home!

Using Social Media to Engage

Engage potential buyers by using social media to advertise your property, share updates, and interact with them. Take advantage of social media features such as video tours, interactive polls, and giveaways to make the experience more engaging. Additionally, provide a behind-the-scenes look at the property through photos, videos, or live streaming to give potential buyers a better sense of the property and increase the likelihood of offers.

Optimizing Your Listing

Reviewing Your Listing Regularly

• Use a realtor who can provide you with stats on your listing's online views and clicks.

• Forward the weekly listing traffic report to sellers to keep them informed.

• Choose an experienced real estate agent with a strong online presence and a proven track record of successful sales.

• Establish clear expectations and open communication with your realtor.

Using SEO Techniques

• Understand the Google Analytics hierarchy and how to view and analyze visitor data.

• Use filters to segment user traffic and create a new view in your Google Analytics property.

• Configure your data streams in GA4 to affect your single reporting view for each property.

• Use Google Tag Manager to send website data to other platforms such as Facebook Analytics and Google Analytics.

Conclusion

Online listings can receive varying amounts of views depending on various factors such as the platform it is listed on, the type of item or service being offered, and the competitiveness of the market. While there is no specific number of views that guarantees success, monitoring and optimizing your listing's performance can help ensure that it is reaching its full potential. 

Find your dream home today at unrealestate.com/search. If you're ready to sell, visit unrealestate.com/sell. 

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